| Selling Mustard
There are three types of mustard: Yellow, Oriental,
Brown. The major market for yellow mustard is the North American
condiment industry. The major market for oriental mustard is Asia
where it is used as a spicy cooking oil. The major market for
brown mustard is Europe where it is used in specialty mustards
such as Dijon.
The Branding Canada program has been
developed by industry and provincial governments to help sell
Canadian food and agriculture products. Visit
the Branding Canada website.
The demand for mustard is steady, and as a popular
condiment the consumption of mustard tends to increase year over
year. There are also new markets opening up for mustard, such
as for use as an environmentally-friendly pesticide.
It is recommended that mustard is grown under
contract to guarantee the market and the price for the producer.
The four guides below go into detail about production contracts
and related issues such as traceability and liability.
|
